Chris Dwyer

Black Hawk Dog Check - Content

41% of Australian dogs are overweight and Black Hawk is on a mission to fix this. The Black Hawk Dog Check was an extension of the Real Food Movement. This tool was designed to help pet parents identify if their dogs’ health is at risk due to obesity and allows them to take the steps needed to improve their pets’ well-being.

The tool requires owners to submit their dog’s current weight, gender, age and breed to the Dog Check website. This data then transforms their dog into human form — enabling owners to visualise their dogs as they would see themselves.

The launch of Dog Check was supported by an extensive content series and social media campaign hosted by TV Chef and Health Lifestyle personality Luke Hines and Black Hawk Vet, Dr Lee, which added credibility to the importance of the Real Food Movement.

Hennessy - Content

To celebrate Hennessy’s partnership with the NBA and to forge a relevant connection with the Australian market, Hennessy took over Bondi Icebergs for a sun-drenched day of b-ball by the sea. The one-off media and content capture event saw dunks replace dives, as the pool was drained and transformed into a branded basketball court.

Close-up action shots, scenes from iconic Bondi beach and epic drone footage was captured and crafted into two 30-second edits which were used across Hennessy’s digital and social channels.

Hennessy - Social

While Hennessy is a staple to all the cool kids internationally, locally there is still a slight image problem. Many drinkers tend to perceive it as a slightly dusty and dated option. To resonate with a younger audience, a series of social assets were created.

A Hennessy Old Fashioned is an example of the many traditional cocktails that were given a new look - enhanced by colour, edit and music.

Tetley - Content and Social

Research shows almost 80% of Australians are dehydrated. So Tetley Cold Infusions were targeted at consumers who find drinking water boring. Reversing the trend of promoting hydration using models, fitness gurus and influencers, Utopia and Rosehaven star Celia Pacquola, flips the stereotypes in a lighthearted and fun way, encouraging dehydrated Aussies to say ‘Bye bye boring H20, hello hydration’.

Following the success of the 30 second TVC campaign (including 15 and six second cut downs), a targeted digital campaign, integrated social media builds and shopper OOH specific assets were developed.

Black hawk - Content Series

With an ambition to drive real change in the pet food category, Black Hawk needed to find a way to connect and resonate with Australian pet parents from all walks of life. Research established that universally, emotion towards our pets had the strongest impact on feeding decisions.

Pet parents want their pets to live as long as possible, so a nutritious diet is vitally important. We scoured the country for pets parents who feed their dogs Black Hawk and created a beautiful, and emotional content series showcasing these bonds.

Veuve Clicquot - Social

Veuve Clicquot wanted to enhance their retro aesthetic across their social channels. One of the best visual shorthands to 60s chic is the classic split screen treatment used in movies of the era, such as The Thomas Crown Affair.

This lead to a versatile modular layout being developed. This approach allowed for ease in resizing across multiple specs, while efficiently setting the scene and maximising still and static captured content - simultaneously showing product, people, gastronomy, fashion and surroundings.

Subaru - Content and Social

In order to maximise on budget, a social content shoot was incorporated into the Subaru WRX launch campaign production. This allowed for content to be created highlighting specific features and design elements of the car, while maintaining a cohesive campaign visual language.

As part of Subaru’s always-on social strategy, creative development and production of social assets was required. This consisted of short format content, video, animation, UGC, GIFs and cinemagraphs.

Aware Super - Content

After a successful brand campaign, Aware Super needed to change pace when it came to the approach and aesthetic of their social and digital content. Higher energy and more engagement was required. So a series of animations were created to coincide with the Tokyo Olympics.

These also featured on the official Olympics/Seven website and were pushed out across native social channels. Cut through was achieved using the brand magenta and ‘not so subtle’ leveraging of Olympics sports, in order to maintain relevance and engagement.

Moët - Content

With an ambition to become synonymous with all things wedding related, Moët needed a social look to reflect this. A social template was developed using a film capture look, allowing for modular flexibility across multiple assets simultaneously, both static and motion.

Additionally, Moët hosted a three-day long immersive celebration, Effervescence at Mrs. Macquarie’s Chair. Content was captured overlooking the sweeping Sydney Harbour and crafted into several pieces of bespoke video content.